An addition to the Target Marketing, where SeriousBox locations (clients) provide information, create questions for their customers via a microsite. Login via mobile number and sms identification code. Clients are able to really connect and get to know their customers, and vice-versa.
SeriousBox narrowcasting is a multi-fold system, consisting of:
- SeriousBox desktop application;
- Including support scripts (AutoIt) at boot for start-up and removing nagging Java messages;
- Content for the narrowcast is managed by clients via a web-based Content Management System (CMS);
- Target Marketing microsite for a portal for customers (of clients) on location;
- Colleagues are managing clients' accounts and such via a Customer Relation Management (CRM);
- Call-center colleagues offering advertisement space via the call-center Content Management System (cc-CMS).